Vogue.com’s first Online Fashion Week takes place this week and shoppers on the site can raise funds for charity via the site as retailers will donate a percentage of each purchase to charitable causes via Give As You Live. A similar event last year, Vogue.com’s Fashion Night, raised £40,000 for charity in six hours.
Vogue.com readers will be able to choose which charity to support when they make their purchase. Give As You Live will track and disburse these funds.
Dolly Jones, Editor of Vogue.com, said: “Brands highlighted during Online Fashion Week will donate a percentage of each purchase made to causes chosen by our readers. Online Fashion Week is about great fashion, but also fashion for good.”
Give as you Live technology is currently used by more than 1,300 leading retailers including John Lewis, M&S and British Airways. It is powered by Everyclick which since 2005 has raised over £2 million for charities.