Fundraising event technology company Bidtech reports that Andy Murray memorabilia is the most in demand at charity auctions that it has run.
It has compiled a list of items and their owners that attract the most bidding at charity auctions. The company runs hundreds of auctions each year for organisations such as Action Against Hunger and the Elton John AIDS Foundation.
One Direction memorabilia proved more popular than that of The Rolling Stones. Film actors including Al Pacino, Daniel Craig and the late James Gandolfini also made it onto the list.
Value of celebrities to charities
Jane Jelly, spokesperson for Bidtech, said: “A celebrity’s pulling power can be hugely beneficial to charities and the research shows how Andy Murray’s recent achievements have afforded him a new level of fame and respect.
“Understandably, people want to own a little piece of his legend and charities are able to capitalise on this fact.”
How the list was created
The bidding data is captured using Bidtech’s special iPad app that allows guests attending charity events to make silent bids on items.
The list is based on the average amount items from each celebrity have raised at charity auctions over the last year, the number of bids each item attracts during the auction and also the amount by which bids exceeded the expected reserve price.
donated by a wide range of popular celebrities as well as providing detailed information about the charities involved and other ways in which guests can donate and get involved in supporting good causes.
The heat list is based on the average amount items from each celebrity have raised at charity auctions over the last year, the number of bids each item attracts during the auction and also the amount by which bids exceeded the expected reserve price.
Biggest earning celebrities for UK charity auctions 2013
1. Andy Murray
2. One Direction
4. Lionel Messi
5. Rolling Stones
6. Mohammed Ali
7. James Gandolfini
8. Sir Alex Ferguson
9. Al Pacino
10. Daniel Craig