Open Fundraising’s Mobilise raises £1 million in regular mobile phone donations
Howard Lake | 10 October 2013 | News
Open Fundraising’s regular giving platform Mobilise has now handled £1 million in donations to charities since it was launched in August 2012.
More than 65,000 donors are now giving regularly to more than 20 charities including UNICEF, WWF, Save the Children, Cancer Research UK, Christian Aid, Shelter, Breakthrough Breast Cancer, Scope, RSPB, RSPCA, Merlin, Plan UK, SPANA and Child’s i Foundation.
Donor recruitment through multiple channels
Mobilise is being used to recruit new regular donors across many different channels, including:
- telemarketing
- web form
- mobile web
- SMS
- train advertisement
- TV
- face-to-face fundraising
Open Fundraising and its charity clients are already planning to test it in other recruitment channels.
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Alternative to Direct Debit
Mobilise lets charities recruit and communicate with donors purely via the supporter’s mobile phone. As such it is an alternative method of giving to Direct Debit. Indeed, donors giving by the system have told Open Fundraising that they appreciate the ability to skip a monthly payment if they wish or need to, a function not available to people who give by Direct Debit.
Charities can use the system to design supporter journeys with the aim of reducing attrition. They can send supporters MMS messages and send SMS messages that are longer than 160 characters.
Mobilise’s analytical tool Analyse helps fundraisers understand which recruitment channels are working best by gift value, retention and other factors.
Paul de Gregorio, Head of Mobile at Open Fundraising, said: “Hitting a million pounds raised for our clients so quickly is an achievement we’re all really proud of. With more clients in the pipeline and some brilliant new uses of Mobilise being planned, we hope the second million pounds is raised much more quickly”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.