Morrisons raises £500k for Sue Ryder in five months
Howard Lake | 30 July 2014 | News
Supermarket Morrisons has raised £500,000 for Sue Ryder in five months, the most successful start to a charity partnership in the company’s 115 year history.
Hundreds of Morrisons stores and sites have held fundraising events to raise funds for the ‘Raise a Smile’ partnership. The funds will be used to set up an online support community, where people affected by end of life care issues can receive support and advice 24 hours a day.
Martyn Jones, Group Corporate Services Director at Morrisons, said:
“By raising £500,000 in just five months, Morrisons colleagues and customers have shown just how much they are behind our partnership with Sue Ryder. The new healthcare services being funded by the partnership will ensure that nobody feels abandoned and alone at a time when they desperately need support. We’re incredibly proud to be involved in a partnership that will make such a lasting difference to thousands of families across the UK”.
Fundraising events
The fundraising is mostly even-driven. Events so far include:
Advertisement
- a nationwide Britain’s Got Talent event, which saw each store challenged to raise at least £100 by holding a party to celebrate the final of the Morrisons-sponsored ITV1 show on June 7th;
- a variety of sports-themed events to celebrate this summer’s packed sporting calendar;
- 90 staff members will take part in the Great North Run in September.
The partnership also includes a voucher offer in which peopel who have spent over £10 in a Sue Ryder shop can receive a free hot drink in a Morrisons cafe.
Sue Ryder’s Wanted campaign for unwanted items for its charity shops also received extensive support throughout Morrisons stores.
Photo: grassrootsgroundswell on Flickr.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.