Everydayhero offers £1,000 in Giving Tuesday competition
Howard Lake | 20 November 2015 | News
Blackbaud company everydayhero™, the digital fundraising platform, is to offer £1,000 to the winners of a competition to mark Giving Tuesday, the global day of charitable giving.
UK residents ages 13+ can enter the competition by telling @everydayheroUK how they are supporting their charity of choice using the phrase, “I’m #GivingTuesday to,” via Twitter or Facebook. Entrants must tag the charity’s Twitter or Facebook name for the entry to be eligible.
There are three prizes of £500, £300 and £200 on offer, which will be donated to the respective winners’ chosen charity.
Charities can invite their supporters to enter on their behalf. Everydayhero has produced resources such as a mobile-responsive HTML email template and social media images for free download to assist.
The details and terms and conditions of the competition are on everydayhero’s Giving Tuesday section.
The competition runs from 24 November to 1 December. The three winners will be announced live, via Periscope, at 4:00 pm on 1 December.
John Bird, General Manager of everydayhero UK & IE, explained why the company was running the competition. He said:
“Charities Aid Foundation reported that 35% of Britons said they are likely to donate to charity on #GivingTuesday. This #GivingTuesdayTo campaign is our way of providing a quick and easy way to help get the other 65% involved, and helps build social awareness for the charities”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.