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Behaviours and cultures are the zeitgeist in fundraising management theory. There is no doubt that the great fundraisers and fundraising departments have distinct habits and learned behaviours that supplement their hard skills. This is what makes them different and drives performance. But what are these mysterious character traits and behaviours. Institute of Fundraising staff have been working with Convention Board volunteers and interviewing a vast spectrum of fundraisers. The outcome is the Six Secrets of being a Successful Fundraiser. The secrets were revealed by Alan Clayton, MInstF, Managing Director, Cascaid; Paul farthing, MInstF, High Value Relationships Director, Cancer Research UK; Dianne Flatt, Head of Fundraising, Epilepsy Action; Richard Turner, Fundraising Director, ActionAid; Jo Swinhoe, Director of Fundraising and Marketing, Alzheimers Society; John Trampleasure, Director of Fundraising and Communications, The Brooke. For more infomation on Institute of Fundraising Conferences visit www.institute-of-fundraising.org.uk/conferences. To hear what the leaders in fundraising are saying visit the Media Store, www.institute-of-fundraising.org.uk/mediastore.

Discussed in this podcast: Adapting Commercial Marketing to the Voluntary Sector - Professor Ian Bruce CBE, Founder and Director of the Centre for Charity Effectiveness, London City University’s Cass Business School. From Humble Beginnings – The World's Biggest Coffee Morning - Anna Tingey, National Events Marketing Manager; Jason Suckley, Head of Corporate Partnership Development and Events, Macmillan Cancer Support. Running It Your Own Way - Tamsin Davis, Senior Fundraising Manager; Carla Rowley, Beach Events Manager, RNLI. Interactive Panel Session - Health and Safety and Best Practice, Megan Pacey, Director of Policy and Campaigns, Institute of Fundraising; Benjamin James, Solicitor, Bircham Dyson Bell LLP; Brian Kirsch, Managing Director, Events Assured. Developing Ideas and Attracting New Audiences - Andrew Page, Director of Fundraising, Crisis. Nurturing Your Number One Event Fundraising Allies - Volunteers - Nick Garner, Community Fundraiser, Helen Rollason Heal Cancer Charity. Romancing the Corporate Sector and Adding Celebrity Sparkle - Karen England, Director of Fundraising and Carole Pallant, PR and Celebrity Manager, Make-A-Wish Foundation. Taking Your Supporters on a Journey - Fiona Ashley, National Events Co-ordinator, Guide Dogs. For more information on Institute of Fundraising Conferences visit www.institute-of-fundraising.org.uk/conferences. To hear what the leaders in fundraising are saying visit the Media Store, www.institute-of-fundraising.org.uk/mediastore.