Cause Marketing For Dummies

• Authors: Joanna MacDonald, Joe Waters
• Publisher: John Wiley & Sons
• Number of Pages: 336
• Binding: Paperback
• Published: 5th August 2011
• Price: £17.99

Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.