The Fundraiser's Guide to Irresistible Communications: Real-world, Field-tested Strategies for Raising More Money

• Author: Jeff Brooks
• Publisher: Emerson & Church
• Number of Pages: 143
• Binding: Paperback
• Published: 4th September 2012
• Price: £16.06

"An instant classic that will be read and reread obsessively by the fundraisers of this world"
Tom Ahern
Author of 'How to Write Fundraising Materials That Raise More Money and Seeing Through a Donor's Eyes'

Brooks himself describes it:

"Based on decades of hand-on fundraising with dozens of great nonprofits, this book zeroes in on the hard stuff, the surprising, counterintuitive things that most often trip up fundraisers.

"You won't find wild-eyed, speculative theories in this book. Just the solid, experiential practices. Nothing controversial -- unless you're in one of those marketing departments that makes it a practice of ignoring what works.

"This is the book you can show that meddling, know-it-all executive director or board member who insists on taking all the life and effectiveness out of our fundraising. See? An actual printed book says it should be like this!"