Pinterest might be new to lots of people, but dozens of nonprofits have been experimenting with this social media site since the end of 2011 and beginning of 2012.
So, this guide to the intensely visual site, which stands out from so many social media sites and tools because of its early domination by women users and its reported power in driving visitors to ecommerce sites, is a timely publication for many.
The blurb says:
People are using Pinterest to organise their digital lives. This hot social site lets users create visual bookmarks of their favorite things and ′pin′ them on virtual pinboards. Now you can learn how to market on Pinterest with this hands–on guide. You’ll discover how to launch new products, showcase your brand′s personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks.
Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards
Shows you how to set up an account and boards, how to pin and re–pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks
Reveals how to run contests on Pinterest
Gives the lowdown on launching new products
Includes tips and techniques for building a community on Pinterest
Market with Pinterest, it′s fun and easy, and even more so with Pinterest Marketing for Dummies.