London radio station Capital FM is combining its two charities into one appeal under the name Capital Charities.
Share a Capital Christmas and Help a London Child are being merged to maximise their appeal to corporate supporters in particular. The radio station has also set up Capital Charities Trading to sell items such as Christmas cards.
Few charities are carrying paid-for advertising on their Web sites and are missing out on a revenue stream.
Ninety per cent of Web sites developed for charities by Web design agency Mediafish "have refused to allow banner advertising, even though the company has identified potential sources of income," writes Nicola Hill in Charity Times.
Three hundred more e-mails were sent than letters during January 2002.
E-mail is now more popular than the post, according to a NetValue survey. During January 2002, 550 million e-mails were sent compared to 258 million letters handled by the Royal Mail.
People who use computers at home sent on average 12 messages and received 39 each month.
Chris Perry wonders how effective the NSPCC's shock tactics are in the charity's banner ad campaign.
Chris Perry, joint director of DNA Consulting, comments on the NSPCC's current banner ad campaign which supports its Full Stop campaign. The adverts complement the TV and poster campaign which tries to depict child abuse using a cartoon child in a live action home.
Amazon.co.uk's new second-hand good service could offer charities another channel for selling their donated goods.
Visitors to Amazon.com's UK and German sites can now buy and sell second-hand goods via the site. Users can sell new and used items on the same pages that Amazon sells its own inventory. Visitors can choose whether to buy from Amazon or from an individual seller.
An advertising agency boss thinks that the RSPCA's anti-hunt banner ad campaign is only "okay."
Lucian Camp, chairman of agency CCHM comments on four current online advertising campaigns in the Ad Watch section of New Media Age magazine. He likes the idea of a charity creating banner ads and encouraging supporters to copy them and paste them on their own sites.
