A homelessness charity will be the first organisation to launch an interactive TV advert next month.
The two-minute advert will encourage the audience to decide how a fictional teenager Paul should react. Whichever option the audience chooses, Paul eventually ends up in the same position - homeless and begging.
The Community Fund has opened up its procedures to all grant applicants.
The Community Fund has unravelled the mystery of what makes an application successful by publishing its new Grant Assessment Manuals on its Web site. The manuals show the full internal methods used by grants officers in assessing applications under the Community Fund's six grants programmes.
New Media Age awards Web site of the Week accolade to the Battersea Dogs Home.
Battersea Dogs Home's Web site is Site of the Week in this week's New Media Age magazine. Reviewer Chris Dillabough thinks that "form mirros content perfectly on this simple, colourful, comprehensive site."