As the old year staggers off deflated, to subside crunched in a heap, the New Year crawls forth to be heralded on Friday 2nd January in the Glass Room at The Hub, Kings Cross, 34b York Way, London fro
I recently posted a blog entry on the subject of 'elevator pitches' for charities and wanted to understand how far advanced, or not, we are as a sector.
It’s a wonderfully trite descriptor but the elevator pitch is still a useful tool to help us all focus on what we do from the perspective of the audience we want to communicate with.
The latest RSPCA online advertising made me laugh as well as realise what a serious message animal neglect can be at this time of year (you might have to refresh once or twice to see both versions). But then, that's the point!