The news that the Royal British Legion has accepted a (likely multi-million pound) donation from Tony Blair raises an interesting question. At what point does charitable purpose outweigh ethical considerations when trying to do good?
Applications using the ability of smartphones and other mobile devices to pinpoint your precise location at any time have been a key topic for discussion amongst digital marketers over the last year or so, and were also something I covered in my Digital Fundraising Hot Topics Session at this summer’s Institute of Fundraising National Convention here in London last month.
Up to now, a lot of the location-based application chatter has focused on the new breed of specifically designed location-based social networks like Foursquare and Gowalla. However, it was only a matter of time before the global market leader in social networking responded. Hence, last week we saw the launch of Facebook Places – an extension to existing Facebook functionality that will enable smartphone wielding Facebookers to share their location with their Friends, be alerted when Friends are close by, check-in to specific locations, and share details of good places with others in their social network. Click here to read more on givinginadigitalworld.org