Archive - Blog entry

Planning strategically your organisation's integrated campaigns can lead to outstanding fundraising results.

Legacy marketing can be a bit "us" and "them" can't it? We the charity ask them the supporters for a donation, using marketing techniques to overlay and crunch the data. We segment and target prospects that match the best profiles and have the greatest propensity to give. It can all seem a bit one way, impersonal and data driven. But there is a different way.

Charities often talk about donor care and rightly so – building and maintaining relationships with supporters makes sense.

Sometimes it pays to chase up a fake email. A journalist today forwarded me an email purportedly from the Santander Foundation, which had apparently been received by some charities.

If you are not on social media, you are missing a huge opportunity!

I see that the Charity Commission has tweaked its website recently. The Charity overview section includes more detailed information on income, expenditure, assets and grants awarded. This is useful.

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Are you a member of a fundraising consortium? How many are there and what models do they use?

It’s a simple enough premise. If your customers, supporters or volunteers ‘speak’ with you about their needs, wants or a complaint, pay attention! It’s about having good internal communications and this means putting in place both the means for your people to communicate as well as nurturing the will for your colleagues to communicate with each other for everyone’s benefit.