It is pretty galling to make an application to a grant-making trust and never to hear back from them. No acknowledgement, no "thank you but we can't help", or even a "maybe next year." As most trust fundraisers know, this is part of the job. Responses are only generated from a few per cent of trusts applied to.
It's difficult to stand out from so many fundraising events, but Imperial Cancer Research Fund have done so by coming up with a novel idea for a sponsored event. They are asking men to show their support for Breast Cancer Awareness Month in October by wearing a bra to work on the outside of their shirt.