See The Difference - a very ambitious initiative looking to change the nature of charitable giving

The world of online charity crowdfunding ’supermarkets’ looks set to grow yet again later this year, with the launch of See The Difference - a website that plans to engage supporters with a diverse range of projects from all around the world through video-based ‘digital storytelling’.

With a very impressive line-up of corporate backers and endorsements from a diverse group of people (from the RSPB's Head of Individual Marketing to the editor of Heat Magazine) See The Difference is clearly a very ambitious initiative - as illustrated by their target of raising £500m over the next five years.

To put that in context, the incredibly successful Kiva just reached £47m over its first three and a half years of operation...

Click here to read-on at Giving in a Digital World...