Why your supporters are wealthier than you expect. Course details.

Two charities capitalise on MPs expenses scandal

Howard Lake

Howard Lake | 26 May 2009 | Blogs

Two charities have cleverly used the current extensive coverage of MPs’ expenses to get their message out.

Working with Open Fundraising, homelessness charity Centrepoint published a full-page advertisement on Saturday in The Telegraph to point out that "all our expenses are essential", detailing how the charity spends its money.

Centrepoint advert capitalises on MPs' expenses scandal

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Last week, ScotsCare published an advert highlighting the availability of charity re-training grants, featuring Glaswegian Speaker Michael Martin on the day he announced his historic resignation.

ScotsCare advert featuring Michael Martin.

These are both fine examples of creative, timely and humorous advertising by charities who were able to spot and act on a topical news item rapidly.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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