Online research and measurement company comScore just released the findings of a study into UK social networking site usage which provides a good picture of just how mainstream social networking has now become – with an incredible 80% of the total UK online population (aged 15+) apparently having visited at least one social networking site in May 2009.
As you might expect, the most active users are still in the 15-24 age group, with 86% of them visiting social networking sites and spending an average of 4.6 hours on them over the month. However, 67% of the 55+ segment are also shown as using these sites, for an average of 3.7 hours over the month – confirming the fact that social networking is ‘maturing’ as an online activity (which, as I’ve said many times before, is good for online fundraising).
Click here to read more about the study...
