As it says, “This report was prepared by Sarah DiJulio, Executive Vice President,
and Andrea Wood, Senior Consultant, of M+R Strategic Services (M+R) for
the Wilburforce and Brainerd Foundations.
The report documents the results of M+R’s quantitative and qualitative analysis of the Obama for America’s New Media Campaign. The goal was to attempt to understand which strategies and tactics drove a true return on investment for the campaign and which did not, and how the winning strategies can be replicated by nonprofit advocacy organizations.