Useful insight into what is and isn’t working in Facebook and Twitter marketing

If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best.

Top of the effectiveness list for consumer-focused marketers using Facebook is ‘Creation of a Facebook application around a brand’. While down at the bottom lies ‘Targeted cost per click ads’.

If Twitter’s more your thing, then there is also a summary of the effectiveness of Twitter tactics…

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