7-year-old raises £93,000+ for Haiti using Justgiving
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Seven-year-old Charlie Simpson's sponsored bike-ride for UNICEF UK's Haiti appeal aimed to raise £500. It's currently racing towards £100,000!
When I started this comment it was still in the £92,000 region, but a quick check back finds that has now jumped to £93,223. Reload the page and watch it grow.
The lesson here? First, this is unusual, that's why it is making the news. Secondly, UNICEF UK didn't need to do anything to get this going, beyond pay its Justgiving fees.
As I commented on LinkedIn and the UK Fundraising page on Facebook, "give your supporters the tools to fundraise, and watch them go!"
Go Charlie!
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Stephen George on Charlie Simpson's tenth of a million pounds
Stephen George has shared his thoughts on why this might have worked so well at Charlie’s a hero – one of many....
He believes it is a combination of Charlie himself, his parents pointing him to the right tool (an onling giving site), the link with an appropriate children's charity, and the PR that this generated that produced the fundraising success.
As Stephen said: it was "a complex combination of a terrible tragedy, amazing technology, good organisation, creativity and brilliant leadership and fundraising".
Or, even more succinctly, it was the "broadcast of a powerful story for a compelling cause with an irresistable message bearer".