If CSR is dead as we know it, is it time to “bring out the Branson?”

In an exclusive interview with HR Magazine recently, Richard Branson gave the current view of CSR the last rites claiming: "CSR in my mind is defunct now… compartmentalising the socially responsible is not the way to go. I think the model for starting employee engagement activities has to be embedded in everything you do.”

What do you think? Is CSR as we know it really in such a pickle? Should employers be looking to facilitate “bringing out the Branson” in all their people, viewing them as natural drivers of good business practice, social change and positive humanitarian/ environmental impact?

http://www.hrmagazine.co.uk/news/1015650/Exclusive-Sir-Richard-Branson-t...

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