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guest_blogger's blog

5 tips to optimise your charity’s Google Grant PPC account

You’ve got your Google Grant application done and you’re running a few campaigns. What next?

How Fujitsu UK & Ireland set up its first charity of the year partnership

Fujitsu UK & Ireland and Shelter charity of the year partnership 2012

Fujitsu and Shelter are working together to reach more people in housing.

Notes on Howard Lake's presentation on using Twitter for fundraising events

Howard Lake spoke on "Using Twitter to increase event participation" at Classic Tours' one-day seminar on new technology and social media in London on 13 November 2012.

Lessons learned from a fundraising career

My fundraising career started in the mid 1980s at direct marketing agency Watson Ward Albert Varndell where I learnt the importance of maintaining an up to date database of donors and the power of “fo

Big Data is a pipe dream

I’ve been investigating “Big Data” of late. Specifically, how this emerging field can offer opportunities to charities to make their fundraising more effective.

How to make the most out of a BBC Radio 4 charity appeal

Cord appeal on BBC Radio 4

Cord is an international peace building charity working in Africa and south East Asia for over 45 years.

Five mistakes most charities make with their USP

One of the most common issues we see in organisations trying to fundraise or sell, is a failure to recognise the importance of differentiation.

PCI: protecting charity shops and their customers

credit cards

In an increasingly paperless world, electronic data security has moved quickly up the public agenda.

National Convention 2012 – a volunteer's perspective

After another record-breaking year (quite literally – we broke the world record for the most people doing the agadoo!) I am home and putting into practise some of the very best learning and developmen

Your UK Fundraising

UK Fundraising - improving the effectiveness of charity and non-profit fundraisers

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