The British Heart Foundation has worked with augmented reality app specialists Blippar to try to persuade smokers to quit and use the money saved for something else.
It's funny how most charity sector conferences and seminars are exactly the same. I don't mean in terms of speakers, content, quality or venue of course.
The Summit, an unusual event scheduled for April this year, featuring a range of experienced fundraising thinkers and practitioners and with a lofty aim of helping the sector to raise billions more
This was one of my Christmas presents a few weeks ago and it is one of my favourites, a gift from a clever member of my family. I think some of you might enjoy it too so I am sharing it here.