Like many others, we thoroughly enjoyed Reinier Spruit’s excellent lyrical reworking of the classic Redemption Song into Retention
Last week I was one of the seventy million people who apparently viewed the Kony 2012 video. Probably as good an example of viral marketing as it is possible to get.
Back in the summer we announced our “What Makes A Great Fundraiser” survey.
In terms of financial behaviour, the ostrich effect is the avoidance of apparently risky financial situations by pretending they do not exist.
In our office there is much ongoing discussion about digital and associated fundraising activities.
Just recently we received our renewal mailing for our RSPB membership.
I wanted to mention it because it was one of the best letters I have read for a long time.
Nearly seven years ago I wrote a slightly tongue-in-cheek article for Fundraising magazine about the qualities required to be a great fundraiser.
While I don't think it is my usual nature to point the finger at other organisations involved in fundraising, I must confess that I have reached the end of my tether with Euro DM's "First Monday" e-ne
Now that the snow has finally gone, and some of us are still counting the cost of Christmas in both £s and lbs, as well as getting over the shock of being intimately reacquainted with the inside of th
As Christmas fast approaches and workloads temporarily quieten in the face of lots of snow and anticipation of the festive break, I have been looking both forwards and back – considering the year just
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