johngrain's blog

Just a quick post to say I would recommend you read Stephen Pidgeon’s excellent and pithy piece in Third Sector this week regarding Communications and Fundraising, the roles of each and the merits of

I, like many others in our sector I presume, receive a number of regular communications by e-mail from various sources, commercial and otherwise, that contain news, ideas, suggestions, and opinions ab

Recently, I have been thinking a lot about the purpose and the value of thanking supporters.

Over the past couple of months I have been getting more and more enthused about the fundraising potential we are starting to see being unlocked via Twitter, Facebook and numerous other online activiti

Q. When is a lapsed donor always a lapsed donor?
A. When they always get the exact same things.

Q. When is a lapsed donor not a lapsed donor?
A. When they never were a donor in the first place

Q. When is a lapsed donor not a lapsed donor?
A. When they don’t think they are.

It has long been my opinion that, for many charities, legacy fundraising might be better targeted with the message “change your will” rather than “make a will”.

I received two very contrasting communications over the past week or so that demonstrated very clearly to me the difference between good and not-so-good stewardship.

Last month I was at the IoF Conference presenting on 'Supporter Wow' (and that wasn't my title, I was given it).