The Mail on Sunday’s You Magazine has teamed up with Clarins to reward inspirational British women who work selflessly to help underprivileged or sick children, whether on a professional or voluntary basis. The winner of the Clarins Most Dynamisante Woman 2008 will receive a cheque for £30,000 for her charity. Previous winners include Camilla Batmanghelidjh, the founder of Kids Company.
As the British Heart Foundation (BHF) launches a virtual world games website to combat “junk food advertising”, the NSPCC is promoting its fundraising partnership with Richmond Sausages through a virtual Banger Rescue game. The focus of the Banger Rescue game is to navigate as many sausages as possible onto two hungry looking children’s plates using one’s keyboard arrows.
Third Sector reports that Guide Dogs for the Blind has discovered that pups perform better during training after listening to classical music. My mutts, Jackal and Heidi, have long known about the therapeutic benefits of the classics and regularly tune into Classic FM…it really chills them out!
Customers buying their favourite products from Tesco raised an incredible £751,000 for its Charity of they Year 2007, The British Red Cross. The initiative, ‘One of Britain’s Favourites’, was one of Tesco’s largest ever one-off cause related marketing campaigns. Products involved in the promotion included Marmite, PG Tips and Heinz Baked Beans.
Through this innovative campaign, the company hopes to donate £500,000 to re-homing centres by making a donation for every single item purchased from the Pedigree range between 1 January and 31 March 2008.
Huggies are working with international charity Operation Smile on a cause-related marketing partnership to find a new "super-smiler" to be the face of its HUGGIES® Super-Dry product.
