Redina Kolaneci's blog

As branding and re-branding become more popular, are charities creating stronger brands or, are they just giving themselves a ‘design and copy makeover’?

Right now one exciting charity venture that is making headlines in America is Ben Stiller's (www.stillerstrong.org) charity aiming to raise funds of a school in Haiti.

The general wisdom that Twitter is great for conversations and self-promotions has been apparently overturned by a recent survey from Pear Analytics' study of Twitter's timeline.

If you are seeking to increase the number of your charity's supporters then stop blogging or tweetering for a minute and pay attention to this useful nugget of information:

These days one of the questions I am often asked by clients and participants in our McConkey Johnston’s fundraising workshops is: Is now the time to do more online communications and less printed ma

65 percent more likely to recommend the site to others;
57 percent more likely to have a favorable overall impression of the organisation;
55 percent more likely to return to the site;

How do you feel about Twittering? What is your view on the explosion of this microblogging tool? Is it overhyped? Underused by charities? Is Twittering a good thing or a nuisance?

Watching one of my friends training for running the London Marathon got me thinking about the kind of stamina and determination that charities need to run the marathon triggered by the current recessi

Have you ever tasted an oven baked, piping hot triangular pizza?

Hard economic times have been dominating the news and the fundraising blogs for some time now. So what will donors do next and what can your charity do about it?