One of the key findings of my Christian Giving Survey revealed that the typical Christian donor today is likely to be 55 - 64 years old male, a university graduate, still in employment (in other word
Despite the rapid growth of online communications direct mail remains one of the essential tools in a fundraiser’s tool box for acquiring new supporters, soliciting support current donors, etc.
Recently I have received thank you letters by two charities I don't support. Amazing - I haven't given them a penny and they have managed to make me feel good about my generous nature.
As branding and re-branding become more popular, are charities creating stronger brands or, are they just giving themselves a ‘design and copy makeover’?
Right now one exciting charity venture that is making headlines in America is Ben Stiller's (www.stillerstrong.org) charity aiming to raise funds of a school in Haiti.
The general wisdom that Twitter is great for conversations and self-promotions has been apparently overturned by a recent survey from Pear Analytics' study of Twitter's timeline.
