simonburne's blog

The credit crunch and the recession give us a wonderful opportunity to tell our trustees why our fundraising is struggling.
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How many years have we been talking about major donor fundraising being the next big thing? How many seminars have we attended? And yet for many it has seemed like an unattainable Holy Grail.
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I was interested to hear the latest PFRA research about attrition rates in Door to Door and Street Fundraising, highlighting that attrition rates are down and giving levels
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I was interested to see that piece of research last week about making legacy marketing fun.
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Well what a surprise – people are giving less .So the latest statistics show that fewer people are giving to charity and we hear all the usual explanations.
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Suddenly, everyone in the United States is talking about "time for change". No presidential hopeful can utter a sentence without the word. Not that anyone quite knows what they mean!!

Nonetheless, we could do worse than to adopt the mantra ourselves for fundraising in 2008. Time to do things a bit differently, time to be bold, time to make mistakes, time to lead rather than follow.
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