A Digital Fundraiser or Digital Fundraising Officer is tasked with planning and implementing a charity’s digital fundraising activities. This will cover at least the charity’s website and email communications, but in many cases will extend to include social media fundraising, mobile fundraising and other digital applications.
Not all charities employer a Digital Fundraiser. Many smaller and medium sized charities will simply add digital fundraising to an existing fundraising staff member’s job description and responsibility. This if not at all surprising given the large number of smaller charities which employ no more than one fundraiser.
Indeed, this approach is sound given that digital channels are not something additional or extra to more traditional communications and marketing channels such as print, direct marketing, TV and radio. Digital, whether it be email, Facebook or SMS texts, are part of the majority of people’s lives in the UK. The real skill for fundraisers therefore lies in understanding and executing an integrated campaign.
Nevertheless, Digital Fundraisers are employed by the larger charities, given their more sophisticated or extensive use of some or all digital media. The first recruitment adverts for Digital Fundraisers appeared around 2002-2003, although they were then more likely to be called ‘Online fundraisers’ or ‘Efundraising officers’.
For more information on which jobs are available at this time, please call 0845 094 8033 or go to www.edigitalfundraisers.co.uk