The National Trust is a national institution, one that British people are very fond of. The trust provides entertainment and education to visitors throughout the UK, with the purpose of saving our nation’s heritage and open spaces. Fundraising for the National Trust is traditionally done through memberships and donations to look after the many sites in their care. Crowdfunding is a relatively new and extremely effective way of raising money, so if you have a National Trust project that requires funding, you’ll find some useful information here.
National Trust sites are always looking for funding of some sort – many of the sites are historical and in need of repair or renovation. National Trust properties are also at risk from storm and fire damage – just recently the famous Clandon Park House in Surrey was gutted by fire and requires a great deal of funding to restore it. While memberships and donations are enough to keep the National Trust ticking over, larger lump sums are often needed and this is where crowdfunding for the National Trust can really work.
Setting up a project is not as daunting as you may think and if you have an enthusiastic team behind you with a great pitch, you are half way there. With a little teamwork, you can develop some great fundraising for the National Trust ideas using crowdfunding.
A video is a great place to start with your National Trust fundraising campaign -visualise your pitch, create a story and stir emotions. You can generate more interest and support this way. For example, if you need funds to renovate a beautiful house on a National Trust property, your video could include a tour of sections of the house, shots of the disrepair and, perhaps most importantly, members of the public talking about the house, what it means to them, its historical interest and how renovating the house will benefit the local area. It is all about inspiring people to pledge and buy rewards through crowdfunding.
How to fundraise for the National Trust using Crowdfunding?
When it comes to National Trust fundraising the best way of raising money is through donations and rewards. On your crowdfunding page you might start by offering people the chance to donate in incremental amounts from £5-50. This is a good way to raise money quickly and show that your crowdfunding campaign is already generating support and interest.
When it comes to offering rewards through crowdfunding, here are some ideas:
You could offer families a ‘buy one year get the second year free’ deal for membership to the National Trust. This would be a popular reward – one that people will share with their friends, families and colleagues.
You could approach local businesses and see if they might offer products or services for your crowdfunding campaign in return for promotion or advertising at your National Trust site.
Are there any young, up and coming photographers in the local area who need to build a portfolio? Maybe you could offer the reward of an afternoon’s family photo shoot at the National Trust site and an album as a keepsake for the family?
If your crowdfunding project for the National Trust involves building renovations, a great reward would be to offer people the chance to ‘cut the ribbon’ at the official re-opening of the building.
Is all about engaging the general public’s love of history and heritage – no one likes to see a British heritage site crumble away. By making this the focus of your crowdfunding campaign, you are already half way there in helping maintain important and much loved pieces of our history.
We hope this has given you a few ideas when considering your crowdfunding for the National Trust project.
View fundraising for the National Trust projects at www.crowdfunder.co.uk
Get in touch now to start your fundraiser for the National Trust project using Crowdfunder.