The Scouts are one of the most treasured and respected youth organisations in the UK and scouts fundraising is essential to help the organisation continue to prosper and make change. Set up by Lord Baden Powell to make a positive impact on the lives of young people and their communities, the Scouts help members reach their full potential, offering experiences and adventure that teaches values, respects and comradeship.
There are hundreds of scout and beaver groups throughout the UK and they will need to raise funds regularly to keep operating effectively. Fundraising for scouts will fall into two types of crowdfunding – donation and reward. People will donate money if they believe they are contributing to a worthy cause – which the Scouts certainly is – or they can pay for rewards that will benefit both themselves and the Scouts.
When looking at crowdfunding for scouts, you no doubt already have a specific project in mind. It could be some refurbishments to your scout HQ, funding for a new HQ or to purchase new equipment for your scout group. You might also be looking for funding for a project overseas, where you are looking to help another scout group, a school or community in a less developed country. Whatever your crowdfunding campaign, you have the people to help jump-start your project sitting right in front of you – the smiling, enthusiastic beavers, cub scouts and scouts who come to your group every week.
They will be brilliant at getting your fundraising for scouts project underway and generating that all important exposure to get you seen and heard. A great way to showcase your campaign is to produce a video that can be shared on social media. You could get the scouts to talk about the campaign, why it has been started and what it will do for them. This is a great way to build an emotional connection to the crowd and it also makes it easy for them to share your campaign and spread the word.
With the help of your scout group, you can find so many fundraising for scouts ideas using crowdfunding. The creative juices flowing through your group will no doubt come up with some wonderful scout crowdfunding ideas but just to give you a helping hand, here are a few ideas for how to fundraise for scouts using crowdfunding.
Once you know what you are fundraising for, one of the simplest ways to start raising money is by asking people to make a donation. You could offer pledges in multiples of £10 up to £50 – a small pledge can lead to successful funding if lots of people donate and it is attractive because it is affordable. You need to ensure that everyone who donates is thanked. This can be done via email or through social media. Then it is vital to keep them updated on progress so they can see how the campaign is building and how their money will be used – you want your funders to maintain a vested interest.
Then you can look at rewards for your crowdfunding for scouts campaign. Selling advertising space at your Scouts HQ to local business is one way to raise money through crowdfunding. You could sell tickets to a special event, such as a quiz night, a Scout’s Ball or an activity day. You could sell an honouree membership to one person, whose name will be engraved onto your honours board. Once your rewards are set, it is time use social media and other communication channels to raise awareness of your crowdfunding campaign.
We hope this has given you a few ideas when considering your crowdfunding for scouts project.
View fundraising for scouts projects at www.crowdfunder.co.uk
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