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Legacy and In Memoriam Fundraising

25 January 2011 @ 9:30 am - 4:00 pm

This course covers -
Starting or improving your marketing
Integrating your legacy marketing into our overall fundraising plans
Recruiting new pledgers effectively
Encouraging your supporters to include a gift in their will
Producing legacy marketing materials
Building strong links with solicitors and other intermediaries
Pledger relationships
Upgrading pledges and cross-marketing opportunities
Developing and Integrating In Memoriam Fundraising

You will receive a full course handbook in PDF formar and a year’s membership of the as part of the course, giving a range of practical hints and tips each week (www.practicalfundraising.com)

The course is a full day course and participants will experience exercises that will challenge and inspire them to produce effective results for their cause in this area. It is suitable for all causes, from the smallest to the largest, and for those of different experience in this field, as the exercises will challenge and develop even an established legacy fundraiser in some areas.

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25 January 2011
9:30 am - 4:00 pm
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