Perfect Pitch: Direct Marketing

Find out the latest services, products and advice from organisations providing direct marketing services to UK charities and voluntary organisations in UK Fundraising's free half-day event.

Delegates at the half-day event will hear about the latest developments in direct marketing in fundraising.

Five presenters will each speak for 25 minutes plus up to 5 minutes questions from delegates.

New for this season of Perfect Pitch events is a chance to pre-book a 15 minute one-to-one meeting with one of the presenters. Email us if you would like a dedicated discussion about possible future business with one of our speakers. These will be allocated on a first-come, first-served basis.

Timetable - Direct Marketing 22 April 2008

Royal Overseas League, London (nearest tube: Green Park)

09.15 – 09.45 Registrations

09.45 – 10.00 Opening Speech

10.00 – 10.30 Our Lasting Tribute

10.30 – 11.00 Sixty One Communications

11.00 – 11.30 Blackbaud

11.30 – 11.45 Tea/coffee and pastries break

11.45 - 12.15: ONEPOST

12.15 – 12.45 Tangible Response

12.45 closing speech, followed by wine and buffet reception

Organisations interested in presenting at this event should contact Gary King on 0845 094 80 33.

NB. Fundraising UK Ltd reserves the right to amend speakers and timings.

Presenters

Blackbaud is the leading global provider of software and related services designed specifically for not-for-profit organisations.

Today customers rely on Blackbaud to help them:

· Achieve a complete view of their Supporter base.

· Support their Digital Communication strategies.

· Develop an interactive online network.

· Implement a Robust Gift Aid scheme.

Improve your Direct Marketing impact and increase control over your supporter experience. See how you can fulfil an online and offline integrated approach to your audience and track results. Blackbaud will present the benefits of cross channel marketing efforts and how it provides effective targeting, reduces cost and fulfils the expectation of your supporters and prospects.

Download presentation - PDF (574 Kb)

ONEPOST

ONEPOST are the UK's leading company offering independent postal advice and management. The postal market was liberalised 2 years ago, presenting competition for the first time to Royal Mail's 350 year monopoly. This has opened up numerous opportunities for large volume mailers to reduce their postage costs, and experience other benefits such as nominated day delivery.

ONEPOST will be presenting a background to the current postal marketplace, discussing the current issues surrounding VAT, as well as showing case studies about the savings existing clients The National Trust have achieved.

Download presentation - PDF (291 Kb)

Our Lasting Tribute

The
session will look at the motivations behind why people give in memoriam gifts to charity, exploring mindsets and motivations, what charities can do to increase this income stream, how it can be turned into long-term income, and what it means to donors. Delegates will also receive a 10-point tool kit on how to improve their in mem income to take away.

Download presentation - PDF (616 Kb)

Sixty One Communications

Never work with children and animals? At Sixty-One we thrive on it!

Education, Youth , Animal Welfare – these are just three of our key areas of interest and expertise...

We are working with some of the UK's leading charities in these fields helping them gain a deeper understanding of their markets.

Together we develop new products and services that help them keep ahead in the competitive charity environment.

Our unique Marketing Intelligence Programme is tailored precisely to a charity’s needs and therefore energises and focuses its marketing planning process.

Backed up by focus groups panels, marketing development workshops and carefully tailored research programmes, Sixty One's offering adds up to a truly intelligent marketing package.

The team at Sixty-One looks forward to meeting you and telling you more.

Download presentation - PDF (12.15 Mb)

Tangible Response

Same Challenges, Different Names?

Paul Handley, MD at Tangible Response, uses his recent background in the financial services, retail and travel sectors to contrast best practice commercial planning with planning in the fundraising sector. Particular attention is given to clarity of branding and proposition development, working towards that all important 'lift conversation': If you had Bill Gates in a lift for 3 floors, what would you say?

Download presentation - PDF (119 Kb)