How do we introduce these two schemes when discussing corporate relationships?
I'll lay my cards on the table for debate. I work as a payroll giving advisor with Workplace Giving UK for a couple of days each week.
However, before I started this form of fundraising I concentrated on making sure that Gift Aid donations were maximised with a few local charities.
The two schemes have got me thinking now because Payroll Giving seems to have become the poor man in corporate fundraising land.
For instance..
I recently spoke to an ex premiership footballer when talking about his charity golf day.
It turns out that he often donated to a number of charities during his career; sometimes as much as £10k in one go.
While he knew about the Gift Aid benefits from his donations, having been asked to sign Gift Aid declarations, he didn't know that he could reclaim Gift Aid on his tax return. His £10k donation for example would have saved him £2300 in tax.
He then expressed alarm, at never being told about Payroll Giving. His £10k donation for example would have only cost him £6k!
So, the questions are these:
Are we giving best advice when chasing the Gift Aid £?
How do we make the pitch and make the two schemes sit side by side instead of against eachother?
Thoughts apprecaited
Jason
