Direct debit recruitment via direct mail

Submitted by martinsheehan on 27 May, 2008 - 09:24.

Does anyone have any thoughts - anecdotal or statistical - on the merit of including a direct debit form within warm DM packs? I'm interested in whether commited giving ask packs work as well as if it's worth putting a DD form in our general, cash-ask packs.

Previous experience suggests to me that response is negligible, but that could be down to the targetting or the the pack itself.

Many thanks.

Martin Sheehan
Church Army

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Hi Martin

Another option may be to consider a telephone follow up campaign - we find this to be particularly successful - the voice to voice interaction adds a personal touch and the DD is signed up whilst on the phone.

If you were unsure of this approach then we'd always be happy to run a small pilot for you free of charge to assess the viability.

Do drop me an email or give me a call if I can be of any assistance.

Keith Grinsted
07841 312711
kgrinsted@premiercontact.co.uk
Premier Contact Ltd
...making your voice heard!

www.premiercontact.co.uk

Hi Martin, An option to

Hi Martin,

An option to consider rather than putting a DDI in the pack, is a link to your online Paperless Direct Debit sign-up page enabling your supporters to sign-up and receive an acknowledgment immediately.

Regards

Scott

--
Scott Gray
Managing Director
Rapidata Services plc
www.edirectdebit.com

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