Christmas Appeals - Newspapers

Hi Nick

I don't have experience of applying or being selected, but UK Fundraising has covered national newspaper Christmas appeals over the years.

So you might pick up a few tips or ideas to improve your campaign, if selected, from:

Newspaper Christmas appeal includes regular gift ask for first time
www.fundraising.co.uk/node/128607
24 November 2005

Independent Christmas appeal
www.fundraising.co.uk/node/155850
12 December 2000

Nominations sought for The Guardian Christmas appeal
www.fundraising.co.uk/node/155579
20 September 2000

Guardian Christmas appeal passes £1 million
www.fundraising.co.uk/node/159155
8 January 2005

Daily Mirror selects two charities for its Christmas appeal
www.fundraising.co.uk/node/157094
29 November 2002

Guardian readers give average £53 to Christmas appeal
www.fundraising.co.uk/node/161916
14 December 2002

Guardian appeal nears £2 million
www.fundraising.co.uk/node/159218
22 January 2005

Times Christmas Charity Appeal seeks charity partners
www.fundraising.co.uk/node/162765
8 August 2007

There's also the story of how Traidcraft tried amusingly to woo Guardian staff to vote for their charity for the Christmas appeal in 2003. They produced a big poster which appeared on a hoarding opposite the newspaper's Farringdon Road office. Together with a website, it poked fun at The Grauniad's legendary typos and encouraged staff to vote for it. There were several other creative elements to the campaign, but sadly, it didn't win.

More at:

Traidcraft's cheeky pitch for charity of the year deal fails
www.fundraising.co.uk/node/157862