Submitted by corium on 6 August, 2008 - 15:39.
Am involved with small charity which is considering employing part time fundraiser, at this stage on a salaried rather than commission basis.
Is there any advice out there on what would be a reasonable rate of return when assessing the impact someone is having. For instance if someone is costing the organisation 10k p.a. would it be reasonable to expect them to bring in 50k p.a? 100k p.a? Sources of income are likely to be local government, public sector and be around delivery of services
GLOW STICKS
light up your fundraising
GLOW STICKS
Use Discount Code: PTA001 For 15% Off
Fundraising returns
In addition to some of the splendid advice given above, could I add that the position of the fundraiser within the organisation is crucial.
If you have identified statuory sources as the best for you, who has done the groundwork, and who has the contacts?
It may be that the most effective way to use a fundraiser is to target your Chair/Senior Officer at the funding decision-makers - making sure they have complete briefs when they meet, filling in the forms for the Head Person to sign.
On the other hand, if you haven't done the networking yet, then this is what they will have to do - they need to know all the relevant people and be able to speak to them during the negotiation process.
And the act of employing the fundraiser will not, in itself, solve the problem. Fundraising is a whole-organisation responsibility - if you're not fundable, the world's best fundraiser won't be able to help you!
Bring someone with solid experience in, pay them appropriately, make them part of your senior team and give them a very clear brief - then make sure everyone involved in the organisation supports the fundraiser!
And all your problems will be over :-)
Cheers
Gerry
Gerry Beldon FInstF
Director, 26-01 CIC
www.26-01.com
How many hours?
Experienced fundraiser or brand new? How much training will you pay for?
Is the charity itself competitive (ie will applications for contracts have a chance of getting money in)?
How many hours will they be employed a week?
I'm on under £10k for 20 hours a week. In 2 years of trust fundraising I've got us about £100k, but local government and public sector contracts I've got nothing. Not from lack of trying - just not meeting requirements, services wanted not meeting what we do and so on.
Be sure of exactly what you want the staff member to do. While it might be nice to think of good return, you might also think about acceptable applications submitted. Or even if applications CAN be submitted.
A difficult question
This is very difficult to answer as it depends on so many things. If you are bringing in a fundraiser from scratch it could be very difficult for them to even cover their salary in year one.
If there are not some exciting projects worked up and ready to go which would be attractive to potential funders the new post holder could struggle to raise funds for ongoing work.
It my experience if a charity decides they need more income and employing a fundraiser is the answer for them they need a good business plan and fundraising strategy in place with a very clear idea what the funds are going to be needed for.
I have been in both camps as a fundraiser and trustee employing a fundraiser. Placing unrealistic expectations on a fundraiser usually leads to disappointment for both parties.