Advice needed - First donor mailing

Submitted by Victoria on 29 August, 2008 - 11:28.

Dear all

I have recently joined a relatively new charity, 2 years old, as their first paid fund raising\development employee.

Having now pulled together all of their historic donor information onto a database (excel for now but we are considering highrise or salesforce) we have a very healthy amount of contacts/donors.

The initial phase of their fund raising proved some wonderful results of which we would like to share that news with our donors in the form of a personal thank you letter from the recipient of the care that their money raised.

We would also like to improve on our monthly dd's and encourage some employee fundraising as I am developing and defining their income streams.

I don't want to over ask and I don't want to under ask. We know that this first year will be mainly development but it would be great for me to generate some donations too!

So I have a couple of questions

1) How many times a year do you mail your donors?
2) Do you send a newsletter?
3) If you were sending a personal thankyou such as this, what ask would you be making? I'd like to go for a one off donation or monthly ask. Realistic?
3) Any other advice you can offer would be much appreciated especially if you have been in a situation like myself before.

Many thanks all
Victoria

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How about an integrated campaign?

Hi Victoria

I'd appreciate the chance to speak with you to discuss integrating a voice element to your campaign.

There are strong figures to prove that adding telephone communications significantly improves take up, retention etc

I'd love to hear more about yourselves if you'd like to drop me an email or give me a call.

Best regards

Keith Grinsted
07841 312711
kgrinsted@premiercontact.co.uk
Premier Contact Ltd
...making your voice heard!

www.premiercontact.co.uk

Comments: Good that you have

Comments:
Good that you have consolidated your supporter information on a spreadsheet. It is not a relational database though and you need one of those. SalesForce might be good for sales people but you will spend a lot of time working out how to use it for charity fundraising. Better to use a low priced charity database such as KISS. See the Technology forum for more discussion.

When I was in the same position as you, I found Ken Burnett's book, "Relationship Fundraising" very inspirational. He has written much more worth reading.

Also Mal Warwick is the international guru of direct fundraising and has a huge website with answers to these questions. www.malwarwick.com

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