New way of raising money for Children in Need

Hi,

I just wondered whether anyone had seen this:

www.top-up-pudsey.co.uk

It seems that banks and mobile phone operators are giving their money to Children in Need each time one of us tops up our mobile phones.

Just thought it was an interesting way to raise money, especially with times being tight for a lot of people right now, and also let anyone know who wanted to do it.

Thanks,

SJ