As a new Director of ERIC, tackling children's continence problems, I have a big fundraising hill to climb. Whist trusts are sympathetic to the cause, companies & employees are less likely to come forward and support children's continence. Companies who are in the Continence business are very supportive but if one is to sustain this charity & bring in more funds then one has to be creative.
Those employees who may have been bedwetters themselves until a late age are unlikely to step forward and admit their previous problem. Celebrities are also unlikely to admit this.
I am looking for a similar cause to ours but can't think of another medical problem which is seen as taboo, as child abuse and other such issues are spoken off more in the public sector than bedwetting. 1 in 12 children suffer so it's not a problem to be ignored.
Any ideas gratefully received
thanks
Jenny Perez
Director / ERIC
Email: jenny@eric.org.uk
