I recently posted a blog entry on the subject of 'elevator pitches' for charities and wanted to understand how far advanced, or not, we are as a sector.
In a nutshell, the elevator pitch is simply a short statement that describes to a stranger what your organisation does, how you do it, why you are good at it and who else agrees with you. It has to be short enough to be shared during an elevator journey and pithy enough to leave your audience completely clear about what your organisation is all about.
In audience-led organisations, this tool is often used as part of a coordinated and integrated communications portfolio which ensures consistency of messging across all activity.
Does this sound like you? Does your organisation have such a tool and if so, how and when is it used? For example, does it help your corporate team to better relate to potential supporters?
I'm really interested in understanding where we are as a sector on this topic and your thoughts are very much appreciated. I will post any findings in a future article for everyone's viewing.
