Hi,
I've been tasked with researching and probably creating a new (for us) fundraising event. My instinct is that new events may have a poor ROI in initial years but as awareness increases the ROI improves. Is this accurate?
Does anybody have any case studies about starting a new event that they'd be happy to share? What sort of financial investment did you need? Staff investment? Time investment? Input from non-fundraising staff, volunteers, etc, etc. Were you happy with the income? Would you do it again? What are the pitfalls? What about attracting sponsorship.
Sorry to be asking so many questions but maybe you only have an answer to one and someone else can answer the others?
I know questions about starting a new event (without being 100% sure of the type of event) are 'how long is a piece of string?' type question - but you never know!
Also any good books you could point me in the direction of for this type of thing?
Is there an active yahoo group for this topic? Can someone share the name/URL please?
Thank you
Shona
