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How do you assess companies who approach you with partnership ideas and product licensing opportunities?

Hi

I work for a well-known charity and we are often approached by companies and online retailers who would like to develop partnerships with us or product licensing deals.

At the moment we evaluate each on a case by case by case basis and as there is no formal assessment procedure the decisions made, may not be based on the same criteria.

To ensure the entire team can evaluate these types of approaches i have been asked to develop a checklist and simple assessment process.

I have got some very useful information from the Fundraising institute, which could be used in part to develop a checklist that each potential corporate partner would need to pass before being brought to the attention of senior management.

However, i am curious as to what other processes are available and how other charities assess potential corporate partners.

Any and all information will be appreciated, especially on how to make the process simple, systematic and easy for everyone in the fundraising team to follow and understand.

Thanks

Your UK Fundraising

UK Fundraising - improving the effectiveness of charity and non-profit fundraisers

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