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Help needed! - Approaching companies

I was after some information.

I have been doing some research on what the benefits are to companies that donate to charity and although I'm a little confused by the tax benefits?? I do understand that there can be advertising benefits etc. I was just wondering if anyone can clarify what the main attraction is...baring in mind we are a local youth based charity that works in schools on projects for disengaged youth and provides youth clubs etc.

Also...when approaching companies for donations, is there a type of company where your more likely to be successful. Small/Large? Companies that sell products or sevices? I just need a starting point!

So lost and would be grateful for all your wonderful peoples help

Oh and is there and is there a difference between corporate social responsibility or is another word for a company that gets tax relief from donations?

Thanks :-)

SDreamer

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