We are a small charity and trying to boost the number of supporters who give to us on a monthly basis (currently only 8!). As part of this, we thought it would be a good idea to develop a welcome pack for any new regular donors, but having never done anything like this before we're not sure where to start. Would anyone be able to give me some advice on what sort of information to include? If anyone would be willing to send me their own charity's welcome pack as an example that would be hugely appreciated!
Thanks very much,
Anna
CWS
32-36 Loman Street
London
SE1 0EH
Welcome Packs
Hi, Anna
There is probably not a clear, objective answer to the content of your pack, but here's a couple of thoughts.
Provided it is user-friendly, a copy of the latest Annual Report is a good start.
A description of the Charity's work, brief and accessible, would be good.
But probably the most important item would be a letter thanking them for their support, telling them what their contribution will achieve, and how they can help in future.
Donors are frequently unimpressed with our finely crafted and smart-looking professional communications; they want to know that we care about their money and our beneficiaries, and we take great care to deal efficiently with both!
Cheers
Gerry
Gerry Beldon FInstF
Director, 26-01 CIC
www.26-01.com