Hi guys,
Here is a question for anyone who's had experience with either channels, or both at the same time.
I have had my budgets for the year approved by the board, always nice, in which i set a budget for Door to Door and DRTV. These would be in conjunction with our usual direct mail and doordrop.
Now in the planning stages i am wondering if jumping into DRTV would be too hasty, seeing as the budget is good but not huge. Would it not be wiser to just put it all in door to door? Or would taking the risk in DRTV be worth it?
I wish I could find a first time DRTV campaign report which would make me more comfortable in knowing the returns are there. Not interested in awareness, only numbers of those who will sign up to a direct debit from the ad.
Any words of wisdom?
Thanks
