Direct marketing, Ireland

AMA Charity Services, the Northern Ireland based direct marketing agency, have been selected by Kidney Research UK, who are the country's leading charity for research, treatment and management of kidney disease, for an outbound test campaign, aiming to convert donors from a warm database.
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The Institute of Fundraising has announced a new partnership with AMA Charity Services Ltd, the Northern Ireland full service direct marketing agency.
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The trend towards charities soliciting donations through gifts for specific items for the Third World is increasing in Ireland this Christmas with more emphasis on corporate involvement. Other local Irish charities are also trying to get in on the act.
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Trocaire, the official overseas Development Agency of the Catholic Church in Ireland, has appointed AMA Charity Services Ltd to handle inbound calls for their Global Gift Plan campaign in Northern Ireland.
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Irish charities planning to conduct major mail appeals running up to Christmas are becoming increasingly concerned about a possible postal strike by the unions representing the An Post workforce. At least five charities in Ireland are planning to meet the 21st November postaim deadline which gives big discounts for bulk mailings.
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Northern Ireland-based contact centre, Anderson Manning Associates (AMA), have overhauled their their Charity Services Division following the recent departure of Fintan Bradley.

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The media fascination in Ireland with face to face fundraising shows no sign of abating following another major feature story in the Sunday Tribune. This story follows numerous print and broadcast features that have kept this fundraising technique in the spotllight.

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A recent radio campaign in the Irish Republic by World Vision to attract 100 new child sponsors is on course to meet its target. The campaign ran on Today FM and asked for child sponsors for the charity's development programmes in east and west Africa.

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Despite the criticism of face-to-face, or direct dialogue as Concern calls it, the results have been spectacular for the charity.

In 2000 Concern had 13,000 donors who gave on a regular basis. Within two years that figure had risen to 155,000. Almost two thirds of that increase resulted directly from on-street efforts.
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Actor and author Pauline McLynn and radio presenter Tom Dunne are fronting a World Vision campaign to recruit 200 child sponsors in Cork.

The campaign calls on individuals to become child sponsors to fund long term programmes in communities in east and west Africa.
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