Just days after announcing a three year strategic partnership with B&Q, Help the Aged, in a collaborative tie-up with the NSPCC, will check-in as Morrisons Charity of the Year 2008. Having been runner-up in its 2007 pitch, the Charity took a strategic decision to join forces with the UK’s best known children’s charity thus presenting an irresistible special offer to the supermarket chain.
The Mail on Sunday’s You Magazine has teamed up with Clarins to reward inspirational British women who work selflessly to help underprivileged or sick children, whether on a professional or voluntary basis. The winner of the Clarins Most Dynamisante Woman 2008 will receive a cheque for £30,000 for her charity. Previous winners include Camilla Batmanghelidjh, the founder of Kids Company.
In 2006, I was told that the Charity Commission proposed to improve its website (making it as good as the advanced search facility available via Guidestar UK?). In July 2007, the website relaunch actually saw a search function removed!
Skipping lightly through the fundraising press, interest group discussions and blogs looking for something of real use to me, I have recently been struck by our (fundraisers) often patronising attitude to celebrity involvement in charities.
As the British Heart Foundation (BHF) launches a virtual world games website to combat “junk food advertising”, the NSPCC is promoting its fundraising partnership with Richmond Sausages through a virtual Banger Rescue game. The focus of the Banger Rescue game is to navigate as many sausages as possible onto two hungry looking children’s plates using one’s keyboard arrows.
Third Sector reports that Guide Dogs for the Blind has discovered that pups perform better during training after listening to classical music. My mutts, Jackal and Heidi, have long known about the therapeutic benefits of the classics and regularly tune into Classic FM…it really chills them out!