Through this innovative campaign, the company hopes to donate £500,000 to re-homing centres by making a donation for every single item purchased from the Pedigree range between 1 January and 31 March 2008.
Suddenly, everyone in the United States is talking about "time for change". No presidential hopeful can utter a sentence without the word. Not that anyone quite knows what they mean!!
Nonetheless, we could do worse than to adopt the mantra ourselves for fundraising in 2008. Time to do things a bit differently, time to be bold, time to make mistakes, time to lead rather than follow.
If you took the time to read the national newspapers during your long and hard-earned seasonal break, it would surely not have escaped your attention that the UK economy (and the rest of the world for that matter) is on the brink of meltdown. The so-called credit crunch, falling house prices and stock markets all lead to predictions that large numbers of us will be on skid row in 2008.
The average age UK Internet users has risen from 35.7 to 37.9 years in the year from October 2006-2007, according to Nielsen Online.
At the same time, the share of the UK Internet population made up by under 25 year-olds has decreased from 29% to 25%, while the share of 55+ year-olds increased from 16% to 19%.
Amazon.co.uk's new range of widgets for its associate websites make promoting and selling books even easier than before. Having signed up as an associate, you can choose from a range of widgets, which themselves offer a choice of sizes, colours and animations.
Associates earn up to 10% on sales generated by links like these.
While email is an essential tool for fundraisers, we still rely on printed direct mail to source and communicate with many donors. Yet direct mail can be expensive, and postage costs are going up next year.
Looks like Gordon Brown has been trying to increase the proportion of awards going to voluntary sector workers in this year's Queen's New Year's Honours List.
Congratulations to Betty Reed, 81, from Brighton for 40 years of local fundraising. She received the Royal British Legion's gold award for service in recognition of her 40 years of voluntary support for the appeal.
Her husband, Peter Reed, a disabled ex-serviceman, died 38 years ago. Since then, she has been supported by the charity.
Virtual Promise 2007 - the de facto annual guide to charities use of and attitudes to the Internet - was released on the 13th of this month and in its first 5 days has already attracted a fabulous 250 responses! That's closing in on the 295 charities who completed the questionnaire for 2006, and there are
